7 Search Ranking Factors Analyzed: A Follow-Up Study

Posted by Jeff_BakerGrab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up...A quick refresher from last time: I pulled data from 50 keyword-targeted articles written...

Log File Analysis 101 – Whiteboard Friday

Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney...

How to Build the Marketer of the Future

The digital marketing world is constantly changing and evolving. So how can a marketer keep up? How can they future-proof themselves so they can ensure job security and rise through the ranks? That’s exactly what Ryan...

Announcing the 2018 Local Search Ranking Factors Survey

Posted by WhitesparkIt has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this...

The 7 Biggest SEO Lessons I Learned from a Google Employee

In the past, I broke down the most vital SEO strategy I learned, which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest...

27 Unique Techniques on How to Effectively Spy On Your Competitors

It’s almost impossible to come up with a digital marketing strategy to spy on your competitors without consistent information regarding the trends in the niche. And, if you think that it’s only what works...

SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days

There’s a new SEO strategy that’s crushing it right now. (“Skyscraper Technique 2.0”) I recently used this strategy to increase organic traffic to one of my pages by 652.1%. (In 7 days) This same approach helped...

7 Advanced Research Methods To Find the Deepest Darkest Fears Of Your Audience And...

Ever seen an archer shoot an apple off someone's head? It's a chilling sight, but the best archers do it without batting an eye. But what if they had to demonstrate the same expertise in a dark...

The Difference Between URL Structure and Information Architecture – Whiteboard Friday

Posted by willcritchlowQuestions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given...

Surprising SEO A/B Test Results – Whiteboard Friday

Posted by willcritchlowYou can make all the tweaks and changes in the world, but how do you know they're the best choice for the site you're working on? Without data to support your hypotheses,...

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